Graphic Design & Multimedia / Master–degree studies

Designing Reading Experience and Interactive Storytelling Interdisciplinary Master’s Degree Program in Polish and English

Designing Reading Experience and Interactive Storytelling is an interdisciplinary MA program in the Faculty of Graphic Design that will prepare you to take up design challenges in the field of visual communications, narration, and interaction. As a student of this program, you will learn how to design to address real-life needs.

The reality we live in is an immense universe of information that is conveyed by signs, texts, ideograms, and symbols. To move freely in this vast infinity of data we need to code it and decode it constantly. How to design to be understood and to achieve the intended objectives? This unique 2-year program will provide you with all the relevant knowledge, skills, and social competence to discern and define users’ needs. Equipped with these, you will be able to select appropriate tools and then produce purposeful and effective messages. All of them are core components of socially responsible design and a designer’s awareness – both of the environment, community, and his or her self.

  • CURRICULUM

    Our priority is to prepare you to work on various projects in the field of typography, editing, visual identification, data visualization, interface design, animation, games, and VR. We want to make you acquainted with research-driven design and provide you with practical tools to cultivate strong problem-solving skills. Your diploma can cover one of the following design areas:

    Designing reading experience 

    A text is not just the content. What matters and influences your reading experience is also the visual quality of the text. A skilled designer has to bear it in mind. During these classes, you will learn how to analyze content carefully, and then apply appropriate visual and typographic means to address users’ needs. Typography, visual information, editing, as well as lettering and sign classes will present you with relevant methods and tools used in the process of reading experience design.

    Interactive narrations

    Narration is a lot more than just telling stories. A skillful narration turns abstract terms into real ones thanks to appropriate methods like analysis and synthesis. In class, you will find out how to use communication theory to influence the receiver in an intended way and how to evoke certain reactions. What’s more, you will get acquainted with professional tools that are employed to create messages and tell stories in different design endeavors – for example in multimedia, digital publications, animation, and illustration. Time to see if your ideas work – you will put them into tests in our well-equipped LORI film studio and by using VR technology.

    Seminars

    One of our priorities is to provide our students with an environment where they can thrive and develop practical skills. We also want them to grow awareness towards the design process, a designer’s role in society, and the natural environment. How do we achieve it? First of all, we invite students to join a creative space where they can exchange their thoughts and opinions. This unique space is created by collaborating students of two faculties – Graphic Design and Product Design. During seminars and conversation meetings students can engage in discussions about ethics, history of design, sociology, semiotics as well as culture and economics. Such meetings are also a great opportunity to learn how to present your ideas, argue your design choices, and constructively handle feedback. What’s more, you will develop not only your design skills but also polish your foreign language skills. In our conversation meetings, cutting-edge trends and a variety of design problems will be discussed in English.

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  • THE ACADEMY, STUDIOS & EVENTS

    It’s not only studying that matters. During this 2-year-long program you will be invited to discover a creative space around you. The Academy, local events, art institutions, and the city of Katowice create a unique place to develop and hone your creative skills.

    Studios and labs at your disposal

    Where and how will you deepen your knowledge? Some of the best-equipped studios in Poland are waiting for you. Photography, animation, and computer games – whatever your creative endeavors are, you will find studios (including a film one) at your disposal to work on your projects. Are you into sounds and interactions? We also offer specialized laboratories where students can pursue their design ideas in the field of sound, moving pictures and interactions. A printing house with a bindery run by specialists with passion is yet another place available for students on site.

    Insightful, skill-building classes

    We’ll offer you ample space to exchange ideas with lecturers, experts, and fellow students. Our seminars and conversation meetings are an excellent opportunity to exchange knowledge, compare experiences, and discuss problems in the fields of philosophy, ethics, history of design, sociology, semiotics, communication theory, culture, and economics.

    You will also learn how to present your ideas, argue your design choices, and constructively handle feedback. What’s more, you will be able to polish your foreign language skills. In our conversation meetings, cutting-edge trends and a variety of design problems will be discussed in English.

    Art galleries and cultural events

    The creative space you will get invited to reaches far beyond the Academy building and includes internationally recognized cultural events. A great example is the Agrafa design conference that gathers prominent speakers from all over the world – innovators, designers, and philosophers – and makes an ideal venue to discuss the design challenges of the modern world.

    A place that is definitely worth paying regular visits is Rondo Sztuki – a one-of-a-kind gallery run by the Academy of Fine Arts that sits in the heart of Katowice. A popular venue for numerous exhibitions and cultural events, it gathers both local artists and internationally-recognized celebrities, as well as students and the Academy lecturers.

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  • LECTURERS – LEARN FROM THE BEST

    Anna Bil

    • MA in Fine Arts
    • assistant
    • application and digital products designer in Boldare; cooperates with Medialab Katowice as a curator
    • MA in Fine Arts
    • assistant
    • application and digital products designer in Boldare; cooperates with Medialab Katowice as a curator

    Tomasz Bierkowski

    • professor in Fine Arts
    • professor
    • designer, author of opinion-forming publications and articles about typography
    • professor in Fine Arts
    • professor
    • designer, author of opinion-forming publications and articles about typography

    Aleksander Caban

    • MA in Fine Arts
    • assistant
    • expert in the world of VR; makes computer games
    • MA in Fine Arts
    • assistant
    • expert in the world of VR; makes computer games

    Filip Ciślak

    • MA in Fine Arts
    • assistant
    • designer and calligrapher
    • MA in Fine Arts
    • assistant
    • designer and calligrapher

    Piotr Dzik

    • MA
    • lecturer
    • political scientist and sociologist; active consultant in the field of PR, crisis communication and visual identity in councils
    • MA
    • lecturer
    • political scientist and sociologist; active consultant in the field of PR, crisis communication and visual identity in councils

    Katarzyna Gawrych-Olender

    • professor
    • Academy professor
    • graphic designer, designer, and poster artist; merges art with design
    • professor
    • Academy professor
    • graphic designer, designer, and poster artist; merges art with design

    Mieczysław Juda

    • PhD
    • Academy professor
    • editor of many publications and author of articles in the field of art theory, philosophy and cyberculture
    • PhD
    • Academy professor
    • editor of many publications and author of articles in the field of art theory, philosophy and cyberculture

    Roman Kalarus

    • professor in Fine Arts
    • professor
    • iconic poster artist, graphic designer, and illustrator
    • professor in Fine Arts
    • professor
    • iconic poster artist, graphic designer, and illustrator

    Ksawery Kaliski

    • PhD in Fine Arts
    • assistant professor
    • works at the intersection of art and design – from sculpture to interactive installations
    • PhD in Fine Arts
    • assistant professor
    • works at the intersection of art and design – from sculpture to interactive installations

    Anna Kamieniak

    • MA in Fine Arts
    • assistant
    • interaction and interface design specialist; has extensive experience in digital product implementation, e.g. in the bank department of RWD ING
    • MA in Fine Arts
    • assistant
    • interaction and interface design specialist; has extensive experience in digital product implementation, e.g. in the bank department of RWD ING

    Dawid Korzekwa

    • professor
    • Academy professor
    • designer, organizer, and businessman; president of the board of the Association of Graphic Designers STGU for 11 years
    • professor
    • Academy professor
    • designer, organizer, and businessman; president of the board of the Association of Graphic Designers STGU for 11 years

    Agata Korzeńska

    • MA in Fine Arts
    • assistant
    • designer, award-winner for editorial and visual identification projects, curator of the Agrafa 2017 International Student Graphic Design Competition
    • MA in Fine Arts
    • assistant
    • designer, award-winner for editorial and visual identification projects, curator of the Agrafa 2017 International Student Graphic Design Competition

    Irma Kozina

    • professor
    • Academy professor
    • bold and uncompromising researcher in the field of design, architecture, and art
    • professor
    • Academy professor
    • bold and uncompromising researcher in the field of design, architecture, and art

    Bogdan Król

    • professor
    • professor
    • Head of Chair of Multimedia / designer and drawer who promotes computer animations and games
    • professor
    • professor
    • Head of Chair of Multimedia / designer and drawer who promotes computer animations and games

    Anna Machwic

    • PhD
    • Vice-Rector for Cultural Engagement and Promotion
    • PhD
    • Vice-Rector for Cultural Engagement and Promotion

    Agnieszka Małecka-Kwiatkowska

    • associate professor
    • Vice-Dean of the Faculty of Design
    • associate professor
    • Vice-Dean of the Faculty of Design

    Jarosław Mamczarski

    • professor
    • Sound Editing
    • composer; passionate about contemporary and electronic music
    • professor
    • Sound Editing
    • composer; passionate about contemporary and electronic music

    Jacek Mrowczyk

    • professor
    • Academy professor
    • designer, one of the editors of opinion-forming 2+3D magazine and author of Niewielki słownik typograficzny
    • professor
    • Academy professor
    • designer, one of the editors of opinion-forming 2+3D magazine and author of Niewielki słownik typograficzny

    Piotr Muschalik

    • professor
    • Academy professor
    • photographer, organizer, and author of photo albums about Silesia
    • professor
    • Academy professor
    • photographer, organizer, and author of photo albums about Silesia

    Marcin Nowrotek

    • PhD in Fine Arts
    • assistant professor
    • 2D and 3D animation specialist and designer of interactive exhibitions
    • PhD in Fine Arts
    • assistant professor
    • 2D and 3D animation specialist and designer of interactive exhibitions

    Marian Oslislo

    • professor in Fine Arts
    • professor
    • designer, advocate for new media and kinetic typography
    • professor in Fine Arts
    • professor
    • designer, advocate for new media and kinetic typography

    Zofia Oslislo-Piekarska

    • PhD in Fine Arts
    • assistant professor
    • designer, co-author of theinsectsproject.eu; deals with Silesian design and regional identity
    • PhD in Fine Arts
    • assistant professor
    • designer, co-author of theinsectsproject.eu; deals with Silesian design and regional identity

    Bogna Otto-Węgrzyn

    • professor in Fine Arts
    • Academy professor
    • Vice-Rector for Research and International Relations / illustrator, poster artist and designer known for satirical collages
    • professor in Fine Arts
    • Academy professor
    • Vice-Rector for Research and International Relations / illustrator, poster artist and designer known for satirical collages

    Justyna Szklarczyk-Lauer

    • professor
    • Academy professor
    • Head of Chair of Graphic Design / designer who tames data by visualization, author of Katowice city budget visualization
    • professor
    • Academy professor
    • Head of Chair of Graphic Design / designer who tames data by visualization, author of Katowice city budget visualization

    Paulina Urbańska

    • PhD in Fine Arts
    • assistant professor
    • designer and activist associated with Medialab Katowice, co-founder of Dizajn w Kato collective
    • PhD in Fine Arts
    • assistant professor
    • designer and activist associated with Medialab Katowice, co-founder of Dizajn w Kato collective

    Waldek Węgrzyn

    • MA in Fine Arts
    • assistant
    • specializes in data visualization, works in Medialab Katowice on a permanent basis
    • MA in Fine Arts
    • assistant
    • specializes in data visualization, works in Medialab Katowice on a permanent basis

    Marta Więckowska

    • PhD
    • Dean of the Faculty of Design
    • PhD
    • Dean of the Faculty of Design

    Krzysztof Zygalski

    • MA
    • assistant
    • director, film producer, author of documentaries, advertisements, and films
    • MA
    • assistant
    • director, film producer, author of documentaries, advertisements, and films
  • OUR PARTNERSHIPS

    Partnering with business and cultural institutions is an integral part of the Academy’s operations. There are dozens of projects carried out by experienced lecturers working hand in hand with students whose heads are full of fresh innovative ideas. Such collaboration results in stunning effects and creates a nurturing environment for development as well as great opportunities to gain new experience and connect with professionals in the industry. Whether it’s illustrations, poster art, visual identification systems, eye-catching animations, or computer games, companies and cultural institutions are willing to employ our creative ideas and turn them into actual, tangible objects which transform reality.

    Look who has already trusted us. Discover a few institutions, organizations, and companies that our students have cooperated with, either within a particular laboratory or teamed with their lecturers.

    • Play – Laboratory of Typography,
    • Wysokie Obcasy – Laboratory of Digital Publications,
    • Silesia Film – Laboratory of Digital Publications,
    • Katowice Historical Museum – Laboratory of Animation and Computer Games,
    • Tatra National Park – permanent exhibition: Center of Nature Education – Laboratory of Animation and Computer Games,
    • Alice VR – Laboratory of Animation and Computer Games,
    • Teatr Rozrywki w Chorzowie – Laboratory of Identification, Promotion and Visual Identification,
    • Stowarzyszenie „Szansa dla każdego” („Chance for Everyone” Association) – Laboratory of Visual Identification,
    • Krajowe Stowarzyszenie „Inny autyzm” („Different Autism” National Association) – Laboratory of Visual Identification,
    • Stowarzyszenie Otwarte Klatki (Open Cages Association) – Laboratory of Visual Identification,
    • Wydawnictwo Tibum (Tibum Publishing House) – Laboratory of Visual Identification,
    • Wojewódzki Inspektorat Ochrony Środowiska (Regional Inspectorate for Environmental Protection) – Laboratory of Visual Identification,
    • Hospicjum Cordis (Cordis Hospice) – Poster Art Laboratory
  • YOUR JOB PROSPECTS

    As a student in this program, you will acquire several practical skills. You will learn how to solve complex design problems and how to think creatively. What's more, you will find out how to define users’ needs and create products that address them. Yet another skill we want you to master is how to build and coordinate complex projects and thrive in interdisciplinary teams. Your job prospects are ample with such competences.

    Once you graduate, you can pursue plenty of design careers. Visual identification systems designer, UX designer, exhibition space designer, or font designer? These are just a few job opportunities that will open up for you. With all the newly gained competences you can engage in the work of interdisciplinary teams, including R&D, in several industries.

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  • KATOWICE IS THE PLACE TO STUDY IN

    If you’ve been toying with the idea of studying in Katowice, we’re about to dispel any doubts you may have. Katowice is the capital of one of the largest and most dynamically developing metropolitan areas in Europe. A city in constant flux, it is not only a significant industrial hub but also a flourishing center of science and entertainment, with numerous cultural events of a global scale held throughout the year.

    The city will leave you stunned with its exquisite pearls of architecture. There’s the magical Nikiszowiec with its tidy red brick facades and over a hundred years of fascinating history, the monumental, UFO-looking Spodek arena, or the prestigious Culture Zone, where the architects successfully married the post-industrial with the modern.
    Katowice has been designated a UNESCO Creative City of Music, so get ready for a host of musical attractions, including such renowned events as Tauron Nowa Muzyka with its unique fusion of jazz, dance and electronic rhythms, the iconic Rawa Blues, or the Off Festival for all the alternative souls out there. And let’s not forget about the iconic Mariacka Street, a place bustling with life and music winter or summer, and a favorite hangout spot for students and local citizens alike.

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  • WHO CAN APPLY?

    This program is for you if creativity and responsibility are the best words that describe you.

    Don’t hesitate to apply if you have a diploma in one of the following disciplines: design, visual communication, graphic design, architecture, urban planning, interior design, exhibition space design, multimedia, user experience design, environmentally sustainable design, cultural studies, humanities, and social science.

    To become a student in this program, you need to have a bachelors or masters degree from an accredited college or university, and if you want to pursue your studies in English, you are required to submit a certificate of language proficiency (at least B2 level or equivalent).

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  • THE APPLICATION PROCESS

    There is a two-stage application process that involves:

    • portfolio presentation (PDF submissions of up to 3 MB),
    • admission interview about your professional interests and the intended subject area of your diploma work. Please prepare an electronic presentation of the design problems you are going to discuss.

    Applications for 2020/2021 entry will be accepted from June 2020.

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