Designing Reading Experience and Interactive Storytelling
Designing Reading Experience and Interactive Storytelling is an interdisciplinary, master’s programme of studies in English within the framework of the Graphic Design programme offered by the Academy of Fine Arts in Katowice. It prepares its future graduates to face and tackle complex design challenges related to the experience of reading, that is to the analysis and comprehension of content and to the communication of ideas, conceptions and solutions by means of employing universal techniques of story-telling based on narratives and interaction.
The studies in Designing Reading Experience and Interactive Storytelling will provide you with the theoretical background, research methods and tools that will allow you to approach designing graphic communication as both a theoretical and a practical skill. You will learn how to define the design issues of key importance to your audience. You will gain a broad cultural perspective on graphic design and benefit from the experience and expertise of our highly competent faculty members, who are professionally active in the design market, as well as from the know-how of our external experts. You will learn to respond to the challenges of the contemporary world.
The reality we live in consists of an abundance of information encoded by means of signs, texts, ideograms, and symbols. On the one hand, they all require continuous decoding, on the other, they also compel us to write and encode new meanings and messages. The experience of reading, in its broad understanding, is therefore indispensable not only to comprehend and to function in the present, but also to be active in giving it new shapes. Here, at the Academy, we understand that such qualities as the precision, clarity, and purity of the message are paramount. We also understand that they acquire new significance in the ever-accelerating reality of modern life. In response to this, our new master’s programme has been facilitated by the many years of our artistic experience and by our knowledge, awareness and the ability to recognize most recent trends in design, with particular regard to typography.
The experience and the knowledge you will gain with us will prepare you to work on editorial projects, in typography (including font design), on visual identification, data visualization, digital publishing, interfaces (both UI and UX), and the new media (animation, film, installations, VR) for the public sector, cultural institutions, business and other ventures.